Activation
Activation
Guwahati
2026
UltraTech Cement – “Notun Bosor, Natun Ghar” Bihu Campaign held at Latasil Playground from 14th–17th April, the campaign brought alive a unique blend of tradition and innovation. The highlight was the Nirmanor Saap Sidi (Snake & Ladder) game—creatively designed to showcase Ram (good home-building decisions) and Ravan (bad choices), making the experience both fun and insightful.
Along with vibrant Bihu performances, instant photo memorabilia with your dream home, and multiple engagement zones, the activation built a strong and instant connect with the audience.
#UltraTechCement #NotunBosorNatunGhar #BihuCampaign #BihuVibes #tridentbrandcom
Summary
The UltraTech Cement “Notun Bosor, Natun Ghar” Bihu Campaign at Latasil Playground from 14th–17th April celebrated the spirit of Bihu through an engaging blend of culture and innovation. The highlight, Nirmanor Saap Sidi, creatively showcased smart and poor home-building decisions through an interactive Snake & Ladder experience. With live Bihu performances, instant photo memorabilia, and multiple engagement zones, the campaign created a strong emotional connect with visitors.
Challenge
Balancing traditional Assamese elements with modern audience engagement while managing unpredictable weather, tight execution timelines, and labour shortages during the state election period.
Solutions
Delivered a fast-track execution with smart planning, adaptive infrastructure, and efficient manpower management to create a seamless, culturally rooted, and highly interactive brand experience.
