Mall Activity
Mall Activity
Guwahati
2026
PC Chandra Jewellers brought the spirit of Rongali Bihu alive with a vibrant on-ground activation—celebrating culture, tradition, and festive joy. From engaging activities to lively moments, it was a celebration full of energy, smiles, and unforgettable experiences.
#BihuCelebration #PCChandra #CityCenterMall #FestiveVibes #radiogupshup #tridentbrandcom
Summary
PC Chandra Jewellers celebrated the spirit of Rongali Bihu through a vibrant on-ground activation that beautifully blended culture, tradition, and festive joy. With engaging activities, lively interactions, and immersive experiences, the event created memorable moments and a strong festive connect with the audience.
Challenge
Creating an experience that preserved the essence of traditional Bihu while keeping modern audiences actively engaged and entertained.
Solutions
Designed an interactive cultural activation with contemporary engagement elements, festive branding, and audience-driven experiences that seamlessly connected tradition with modern celebration.
