Campaign
Campaign Management
Guwahati
2026
Sunrise Kristir Milan Setu
An initiative by Red FM brought Guwahati together at Geetanagar Bihu Field from 14th–17th April
With a specially curated Assamese traditional village setup and unique kitchen zones, the event beautifully recreated the essence of our roots—blending culture, cuisine, and community under one vibrant space.
Over four days, it was all about celebrating Bihu through experiences, flavours, and togetherness
Summary
Sunrise Kristir Milan Setu, an initiative by Red FM, transformed Geetanagar Bihu Field into a vibrant celebration of Assamese culture from 14th–17th April. Featuring a specially curated traditional village setup and unique kitchen zones, the event brought together culture, cuisine, music, and community under one immersive experience.
Challenge
Executing a large-scale traditional setup while managing unpredictable weather conditions and labour shortages during the state election period.
Solutions
Strategically planned and executed the event with efficient resource management, weather-ready infrastructure, and a dedicated on-ground team to successfully deliver an authentic and seamless cultural experience over four days.
